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“Clinically Proven” - a skincare marketing minefield
Don't let them blind you with 'Science'
Oct 21
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Not Born With It
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4
My 5 favourite Japanese beauty products
All killa, no... Godzilla?
Oct 14
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Not Born With It
4
Skincare claims that are marketing bollocks
Don't believe the hype, tempting as it may be. Read this before you buy yet another serum...
Jul 15
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Not Born With It
6
WTF are... retinoids anyway?
More Vitamin A - and these ones came to party
Apr 29
3
WTF is... retinol anyway?
Vitamin A for beginners - what you need to know
Apr 22
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Not Born With It
4
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When Good Friends dispense Questionable Advice
It's a jungle out there
Mar 12
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Not Born With It
4
My Black Friday wishlist
Want, want, want, neeeeeeeeed
Nov 23, 2024
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Not Born With It
2
Scorching Hot Take - The Allure Best Of Beauty Awards (Skin)
I tried really, really hard not to write this, but I couldn't stop myself
Oct 4, 2024
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Not Born With It
1
3 things I love right now
If you're not on holiday or watching the Olympics, one of these might make your day
Aug 6, 2024
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Not Born With It
2
WTF is... dermaplaning anyway?
Dermaplaning - the ladyshave's next evolution
Jul 23, 2024
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Not Born With It
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WTF is... exfoliation anyway?
WTF Is... is an ongoing series from Not Born With It, demystifying buzzwords and trends from the cosmetic work/wellness universes. Today: exfoliation …
Jul 1, 2024
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Not Born With It
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What to do if your teens (or younger) are clamouring for expensive skincare
Sephora kids, your nemesis is here
Jun 25, 2024
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Not Born With It
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